Nile Special has unveiled a limited-edition FIFA World Cup 2026 bottle label and launched the second phase of its nationwide campaign dubbed “Gwe Kafulu,” aimed at deepening engagement with Ugandan football fans ahead of the global tournament.
The announcement was made during a media launch held at King’s Park Arena.
As the official beer sponsor of the FIFA World Cup in Uganda through AB InBev’s global partnership with Budweiser, Nile Special says it is leveraging football’s biggest stage to create consumer experiences while celebrating the passion of Ugandan fans.
The limited-edition FIFA World Cup 2026 bottle label will feature on Nile Special 500ml bottles throughout the tournament period and will remain in circulation for a few months afterward. The design incorporates official FIFA World Cup branding and is intended to serve as a collectible item for consumers.
According to the company, the campaign builds on an earlier promotion that rewarded two Ugandans with an all-expenses-paid trip to the United States to attend the FIFA World Cup.
The new “Gwe Kafulu” activation introduces a nationwide consumer engagement mechanic where customers who purchase Nile Special bottles can participate by checking under the crown for a unique code, dialing 14426#, and entering the code for a chance to win prizes linked to the campaign.
Speaking at the launch, Nile Breweries Managing Director Nkanyiso Mncwabe said the FIFA World Cup represents a global cultural moment that connects billions of fans.
“The FIFA World Cup is more than just a football tournament. It is one of the most powerful cultural and sporting moments in the world, bringing together billions of fans through passion, national pride, and shared experiences,” he said.
He added that the partnership allows the brand to connect Ugandan consumers to the global stage in a meaningful way.
“The launch of this limited-edition bottle label is symbolic of that ambition. It transforms every Nile Special bottle into part of the FIFA World Cup experience while reinforcing our commitment to creating culturally relevant consumer moments,” he said.
He further noted that Nile Breweries remains committed to using its brands to celebrate football culture, unite fans, and create rewarding consumer experiences.
